How might we help a big food and beverage organization to move away from single use plastic?
Outcome: Creating a circular system for bottled water - reimagining packaging, storage, refilling and recycling.
Role: Design Researcher - Co-Lead of the project
Responsibilities:
Conducting research across 2 markets to understand user behavior around single use plastic
Leading expert workshops to gather market intelligence and behavior change levers to inform design
Collaborating with key client team in order to succesfully lead organizational transformation in sustainability
2018